Why is Fable launching a paid subscription?

Our mission is to improve mental wellness through the power of stories, by helping people make reading a daily habit with features like Streaks, Stats, and book clubs. Building innovative technology is exciting and rewarding, but it is also hard work and requires significant resources. Today, other than ebook sales, everything else on the app is free. We are at a crucial moment in our journey to make Fable a thriving, sustainable business. By purchasing a Fable Plus subscription, you are investing in Fable so we can invest back into building the best tools for the best community of story lovers.